Human beings (read: audiences) have three innate psychological needs for optimal functioning. When we’ve got all three met, we’re golden. When one of these elements is missing, our “optimal functioning” becomes, well, suboptimal.
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Anthropologist Ray Birdwhistell once said that “no more than 35% of the social meaning of a conversation is carried by the words.” So how can we put better effort into the other 65%?
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The truth is, people tend to make judgements and decisions based on their gut first, and rationalize them afterward to fit their logical frameworks.
What does this mean for persuasive storytelling exactly?
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I realize that the biggest problem isn’t a lack of options. It’s the lack of a clear winner. There isn’t one alternative that stands out as being “better” than the others. And that is precisely what makes decisions hard...
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Whenever there’s a story to tell, whether by video, photo, blog post, e-blast, or even in conversation, there will always be a number of perspectives to choose from...
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If you’re an entrepreneur or in some sort of biz dev, you know that contacting people is a numbers game. Especially if you’re reaching out cold, no matter how succinct, personal, and unique your message is, there are some people that simply aren’t going to write you back...
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It’s not about tackling this seemingly insurmountable thing. And I also don’t think it’s about being “successful,” whatever that means...
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