In a world of memos, business cases, and technical briefs, there's no shortage of fact-based messaging. But as behavioral economics shows, people mostly make decisions with their subconscious minds—the emotional parts of their brains.
Facts don't sell.
AND THAT'S WHERE STORYTELLING COMES IN.
Understanding the psychology of storytelling lets you tap into your audiences' REAL mechanisms of decision-making, and can help you elevate your marketing, negotiation, business development, presentation skills, recruitment, and more.
Whether you're looking to sway an audience of one or one million, and whether that audience is a patient, a jury, a board of directors, or a segment of your market...
BEING ARMED WITH A GREAT STORY MEANS YOU CAN MAKE A BIGGER IMPACT.
AREAS OF EXPERTISE
The first step in any communication strategy should be understanding whom you're engaging—from a very personal perspective. We look at psychographics in a whole new light.
The details of who you truly are as an organization, and making people see you the way you want to be seen.
ARCHITECTURE OF TRUST
The mechanisms behind trust-building and how to win over even the most skeptical of audiences.
LEVERAGING COGNITIVE BIAS
We all have them and it's hard to admit sometimes! Understanding when to combat biases and when to play into them can make or break a message.
Just because someone has an attitude change doesn't necessarily mean they'll change their behavior. Bridging that gap is key.
Leveraging the difference between—and recognizing when to use fact-based arguments vs. stories that take folks on a captivating journey.
BIOLOGY OF ATTENTION
Attention is a currency. People earn it, pay it, and sometimes lose it. We need to be able to trigger the precise cocktail of hormones right when we want people to pay attention most.
PSYCH OF STORYTELLING
When done right—when we use the science of emotional connection, trust, bias, behavior, persuasion, and attention—STORYTELLING CAN SHIFT INDUSTRIES.
CLIENTS, PROJECTS, AND RESULTS
From Series A to Fortune 500, we're proud to have worked in the fields of
Law • Government • Healthcare • Investor Relations • Business Development • Non-Profit Initiatives • Technology • Athletics • Marketing & Communications • Energy • Manufacturing • Human Resources
berkshire Hathaway Energy -- a $3.5B IDEA
Worked with the legal team of one of the biggest energy utilities in the US as they built their strategy to get a $3.5B renewables plan passed by the state of Oregon. What a proud moment it was for our client, our team, and our planet! More info here.
Banfield -- Organizational Change
Collaborated with the largest privately owned veterinary practice in the country to roll out an improved physicians workflow. Together, we onboarded and empowered their 14,000 person team across more than 800 clinics to embrace the new system with excitement and longevity in mind.
Social stream -- Biz Dev & Outreach
Worked with an Israeli tech startup to research specific characteristics of their audiences, and devise outreach strategies based on these insights. We obliterated industry standards with a 70% email response rate and collected critical reviews of the product while converting evangelists who would then resell the software to their own clients.
CN + Lego -- Get the Votes
Helped Cartoon Network and Lego tell their joint story as an effort to land them a talk at SXSW, one of the world’s most renowned media & tech events. We turned their initial fact-based concept on its head and created an entertaining approach to win over their audience. Of 5000 applications, our client was selected as first choice. View the campaign here.
Invesco -- Internal Alignment
After 90 years, this global investment company needed to realign its team around a common purpose. Having grown through acquisition, Invesco was siloed—culturally and geographically. After a year-long “purpose journey” with over 200 stakeholder interviews, we collaborated with Saatchi to align their employee base around a shared story.
LET'S TEAM UP
WE DON'T CHASE DREAMS.
WE HUNT GOALS.
Sway is the brainchild of Amina Moreau, co-founder of five-time Emmy Award winning film production company, Stillmotion. Knowing the impact a well told story can make, her passion for psychology, storytelling, and helping others comes to fruition through Sway. Driven by a relentless pursuit of meaning and impact, Amina is steadfastly committed to making every project truly purposeful.
Having grown up in a bubble of blissful unawareness, Amina’s earliest beginnings were full of love, support, and shelter... shelter from the real world. One day in her teens, it all came screeching to a halt and her world was turned upside down. Hurt, betrayed, and hanging on by a thread, she had a big decision to make. Become bitter? Or become better? While it’s taken her a long time to become trusting again, Amina takes pride in her choice to not just improve herself every day, but to improve the world around her piece by piece, project by project. This is why we’re here.
LET'S SWAP STORIES
Portland, Oregon is where we call home, though it often feels like seatbacks and tray tables are more familiar!
Whether you're down the street or across an ocean, we'll go where the story leads us.
Our office line is (503) 877-9756, and if you're not a fan of contact forms, feel free to reach out directly at firstname.lastname@example.org.