https://www.swaystorytelling.com/home daily 1.0 2020-07-09 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519078204372-34SO7FBUOWLV9GYCDZXQ/consultingblockbw.jpg Home - PARTNERSHIP Consulting & strategy work on a project basis or through ongoing relationships where we become an extension of your team. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519078218985-6BBVUZJF6N7SINTWCJDT/workshopsblockbw.jpg Home - DIALOGUE Interactive workshops that empower your team with new storytelling techniques for virtually any business context. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519078237805-59CQRUIT1QBWRO3KV4SV/speakingblockbw.jpg Home - MONOLOGUE Speaking engagements at your conference, lecture series, executive leadership meeting, domestic or international. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519103368584-RLXEARP7NN9IEEZ9X861/biasblockb.jpg Home - LEVERAGING COGNITIVE BIAS Discerning when to combat biases and when to play into them. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518757419023-W1LIUT4OMW808EBLVQAE/attentionblock.jpg Home - BIOLOGY OF ATTENTION Attention is a currency. People earn it, pay it, and often lose it. Learn to leverage attention on a hormonal level. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518757397554-DDKWHKCBFZRH11ZCOVKL/narrativeblock.jpg Home - NARRATIVE PERSUASION Recognizing when to use fact-based arguments vs. stories that take folks on a strategic journey. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518758408065-8NX0ZN50NFB23H1CA6KP/architectureblock.jpg Home - ARCHITECTURE OF TRUST The mechanisms of trust-building and winning over even the most skeptical people. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518757444204-4EMMWWYTURX0DK21W2GO/storytellingblock.jpg Home - STORY STRUCTURE From character development to narrative arc, a story’s structure can make (or break) your message. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518758374454-PHGAWU8IV0UOJA41869X/audienceblock.jpg Home - AUDIENCE ANALYSIS Step 1: Understand whom you're engaging. Look at psychographics in a whole new way. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518758390657-V4TARH3AEW3MB6BTW5O3/brandblock.jpg Home - BRAND STORYTELLING Unearthing who you truly are as an organization, and being perceived the right way. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518757290430-A5HG203XMT6PO3T4FVLH/behaviorblock.jpg Home - BEHAVIOR CHANGE Attitude change doesn't always mean behavior change. Bridging the gap is key. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519073855775-ZBZ2DNPBMR68CMSP7YFS/cnblock.jpg Home - CN + Lego -- Get the Votes Helped Cartoon Network and Lego tell their joint story as an effort to land them a talk at SXSW, one of the world’s most renowned media & tech events. We turned their initial fact-based concept on its head and created an entertaining approach to win over their audience. Of 5000 applications, our client was selected as first choice. View the campaign here. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519073598941-0T0T3S1SE4UN3FJEXLYO/banfieldblock.jpg Home - Banfield -- Organizational Change Collaborated with the largest privately owned veterinary practice in the country to roll out an improved physicians workflow. Together, we onboarded and empowered their 14,000 person team across more than 800 clinics to embrace the new system with excitement and longevity in mind. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519073419188-6DTVQGK8QHXN9PQSQ75W/berkshireblock.jpg Home - berkshire Hathaway Energy -- a $3.5B IDEA Worked with the legal team of one of the biggest energy utilities in the US as they built their strategy to get a $3.5B renewables plan passed by the state of Oregon. What a proud moment it was for our client, our team, and our planet! More info here. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519074457270-W5E2RE5HZOLW8RRBXB3R/invescoblock.jpg Home - Invesco -- Internal Alignment After 90 years, this global investment company needed to realign its team around a common purpose. Having grown through acquisition, Invesco was siloed—culturally and geographically. After a year-long “purpose journey” with over 200 stakeholder interviews, we collaborated with Saatchi to align their employee base around a shared story. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519073347625-MEH1AIZL90EWNV8PGXTS/logostrip.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519073807724-LM4CB7HKIK52M3U43L3V/socialstreamblock.jpg Home - Social stream -- Biz Dev & Outreach Worked with an Israeli tech startup to research specific characteristics of their audiences, and devise outreach strategies based on these insights. We obliterated industry standards with a 70% email response rate and collected critical reviews of the product while converting evangelists who would then resell the software to their own clients. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1572122384891-3Y3D81XQI1UNE1HDZ5NM/storydad1000.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1572122402342-QIF9WY5QG5UUJNHQO1X0/lazy1000.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1572122409992-5YOXC19X56HBXX6GJRIL/cheater1000.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1572122453010-DTT9IHE7SKJ5YFG6CA5N/butwhy1000.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518235623128-I8SEL8IM8RJ04FAOVLUS/ireland.jpg Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518243172619-NBFLH8L9RZ3OKBWJH9CF/greybox.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1518654956929-NQVHHXXDPJQYYDVLXFK6/greybox.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519063872928-9ZZ1V4QHGOI7XESZYGA6/greybox.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1519090824226-S3VEYFN26AGYP5Q2TR2C/elepanelslarge.jpg Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1572052653602-1WR0HKEUKIEPJITWT76H/greyorangeblock.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1572055536134-1ZFUETC1W1TL1VW22MOT/greyorangeblock.png Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1591125909954-FRX1M409BWM8HP69ARFX/Kettle+Flames+Square.jpg Home https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1591126440467-UT02RF4R52WGU5YU2FHX/greyorangeblock.png Home https://www.swaystorytelling.com/blog daily 0.75 2020-12-07 https://www.swaystorytelling.com/blog/2020/12/7/stories-we-tell-ourselves monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1607374798395-1TKUT5F97HZS3P6JGPBD/Banner.jpg Blog - Stories We Tell Ourselves https://www.swaystorytelling.com/blog/too-optimistic monthly 0.5 2020-10-08 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1602190466085-4KIGU2VMX8MZPXCXT3AO/Thumb.jpg Blog - Can we be too optimistic? https://www.swaystorytelling.com/blog/2020/9/14/planning-for-the-unknown monthly 0.5 2020-09-15 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1600109939043-5LFY93CEJH59G8L1WEH5/Unknown.jpg Blog - Planning for the Unknown https://www.swaystorytelling.com/blog/2020/8/25/find-your-core-story monthly 0.5 2020-09-21 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1598404507308-JGR5R2BJR1HSAR7ZDBPR/Copy+of+Copy+of+Persuasion+through+curiosity.png Blog - How to Find Your Core Story https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1598404746940-2JS6NECLMFF4WS0NGO5T/testimonial.jpeg Blog - How to Find Your Core Story The email I got from them the next day! https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1598404700805-KNQ69GE9QKJNLMXTPU2R/sitemockup.jpeg Blog - How to Find Your Core Story https://www.swaystorytelling.com/blog/2020/8/12/the-identifiable-victim-effect monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1597270951781-TOZ0INJZM1P2QQH7Q1OX/Copy+of+Copy+of+Persuasion+through+curiosity+%281%29.png Blog - The Identifiable Victim Effect https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1597270710546-GIH0WCJYVE5P24CO2SYX/1990_c_jessica_mcclure.jpg Blog - The Identifiable Victim Effect https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1597270747479-ZCMSA0T60EWEYUU7G8YI/715534a4-2549-48c9-b57a-1520f0937fb1.jpg Blog - The Identifiable Victim Effect Source: Small, Loewenstein, & Slovic (2007) Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. Organizational Behavior and Human Decision Processes 102 (2007) https://www.swaystorytelling.com/blog/neuroscience-of-racism monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1596672767603-AV8UQVP5JY3NWUCEKPW3/littlealbert.jpg Blog - Neuroscience of Racism — How Storytelling Might Help https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1596671758457-BQ6VIUWDB4D9KS8U929Q/Copy+of+Persuasion+through+curiosity+%282%29.png Blog - Neuroscience of Racism — How Storytelling Might Help https://www.swaystorytelling.com/blog/2020/7/28/how-to-set-expectations monthly 0.5 2020-07-29 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1595984205053-3HYVILQFIDF834ZRF1FK/image-asset.png Blog - How to set expectations and manage creative control https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1595984807741-FMQX5KDO94A6A8DJ61IS/Copy%2Bof%2BPersuasion%2Bthrough%2Bcuriosity%2B%281%29.png Blog - How to set expectations and manage creative control https://www.swaystorytelling.com/blog/2020/7/20/persuasion-through-curiosity monthly 0.5 2020-07-30 https://www.swaystorytelling.com/blog/2020/4/29/building-trust-in-trying-times monthly 0.5 2020-04-29 https://www.swaystorytelling.com/blog/2020/1/23/timing-educational-stories monthly 0.5 2020-01-24 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1579805707202-F3P16KR1VDV49E78ABA9/Thursday.jpg Blog - How to Perfectly Time a Presentation https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1579804643990-M0BOFHZZSPII0J4ZJ9N7/PresenterMin.jpg Blog - How to Perfectly Time a Presentation https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1579805645531-GF62BSCIOWFYTBYHHWXD/PresenterTime.jpg Blog - How to Perfectly Time a Presentation https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1579805210686-TRTKIUGJ6K27TIPGKTCI/SpreadA.jpg Blog - How to Perfectly Time a Presentation https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1579805551924-CMDAEINET5CEM2TG328U/SpreadC.jpg Blog - How to Perfectly Time a Presentation https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1579805355633-RZHMNQ9PCVWNSGWAQLJ8/SpreadB.jpg Blog - How to Perfectly Time a Presentation https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1579805485858-PM798NCBVQMS15QKZ1WX/Formula.jpg Blog - How to Perfectly Time a Presentation https://www.swaystorytelling.com/blog/2019/12/10/the-genius-of-tesla monthly 0.5 2019-12-12 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1576014830378-I0S4G65P0HDYZSJ9TYSA/failure.png Blog - The genius of Tesla’s snafu isn’t what you think https://www.swaystorytelling.com/blog/2019/12/5/attracting-better-aligned-clients monthly 0.5 2019-12-05 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1575583634953-2QEM4VDIWEYHSP66H5WD/Header169.png Blog - Attracting better-aligned clients https://www.swaystorytelling.com/blog/2019/11/6/but-i-dont-trust-you monthly 0.5 2020-03-19 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1573088244263-IT0EK08997WR5KIK8T2M/header-trust-169.png Blog - Sure, ok, but I still don't trust you https://www.swaystorytelling.com/blog/2019/10/15/storytelling-saved-my-dads-life monthly 0.5 2019-10-26 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571183931944-OG7LW65CQPPUH99MPVBJ/header-16x9.png Blog - How Storytelling May Have Saved My Dad’s Life https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571179384245-G9A19EZQEOBNT5K19CD1/slide-results.png Blog - How Storytelling May Have Saved My Dad’s Life https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571179020585-LTHUZ03DOFA2XT9DOPY7/numbers-chart.png Blog - How Storytelling May Have Saved My Dad’s Life https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571179217206-XAX0BNH6OHO4HTUC1UQ0/slide-deficit.png Blog - How Storytelling May Have Saved My Dad’s Life https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571179281602-OP2GIGVHA37009HV3MBK/slide-inevitable.png Blog - How Storytelling May Have Saved My Dad’s Life https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571179635065-V8CRG5SKACYUCWOE8YX6/plot-zall.png Blog - How Storytelling May Have Saved My Dad’s Life https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571178892047-MWMS8T6753D9NQPVWJ5U/image-asset.png Blog - How Storytelling May Have Saved My Dad’s Life Glucose & drinks correlation wasn’t yet statistically significant in the first week, so we kept collecting data. https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571178810972-FWXNIEG33KWMQJLVU34Q/plot-hook.png Blog - How Storytelling May Have Saved My Dad’s Life https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1571179473715-TBGHIY7YMD1ZOMH4H3DY/plot-most.png Blog - How Storytelling May Have Saved My Dad’s Life https://www.swaystorytelling.com/blog/2019/10/1/how-to-procrastinate-like-a-nerd monthly 0.5 2019-10-26 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1569976830348-PYI4BQYCGPIUU47PUW0V/Correlation+Graph.png Blog - How to Procrastinate like a Nerd https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1569976792715-KXBOAV38ZW0JKWUQOJLJ/Table.png Blog - How to Procrastinate like a Nerd https://www.swaystorytelling.com/blog/2019/4/7/contradict-my-post monthly 0.5 2019-10-26 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554772041761-0V9EWKO4VAOLHG8BF6G4/study.png Blog - Does this contradict my last blog post? https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554832322968-2Z4GS5475RCN8ER6IR69/post.png Blog - Does this contradict my last blog post? https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554685860846-OE4Y0YKH2KQ4P6X52BJ9/yes100.png Blog - Does this contradict my last blog post? https://www.swaystorytelling.com/blog/2019/4/3/leverage-cognitive-laziness monthly 0.5 2019-10-26 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554342420128-EAXLUIKRONRH4WBFPBQ7/plot.png Blog - 3 storytelling tricks to tackle the brain's laziness https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554339070046-BB16JNJC8EUEMRKSAB3W/hitler.png Blog - 3 storytelling tricks to tackle the brain's laziness https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554351961808-4GKPDNWSCZNKMCHJRNH9/posthierarchy.png Blog - 3 storytelling tricks to tackle the brain's laziness Figure 2 — Easy to navigate hierarchy https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554343487495-WIU6FFLMHFK84JIPPCTL/sans.png Blog - 3 storytelling tricks to tackle the brain's laziness https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554338162506-P6MALPNM3UJEXD8WF9T3/cognitiveease.png Blog - 3 storytelling tricks to tackle the brain's laziness https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554341354167-K3MLTJOH0WQO1ER3T8LG/pcbrochureredactedorange.png Blog - 3 storytelling tricks to tackle the brain's laziness Figure 3 — Easy to navigate https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554340215908-2JDY6561CCL4OKDWTIZU/lazy.png Blog - 3 storytelling tricks to tackle the brain's laziness https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554341230724-BBSJX8YKLIMKTOD4IPAD/pcgraphorange.png Blog - 3 storytelling tricks to tackle the brain's laziness Figure 4 — Umm, what’s this now? https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554342652632-KS7FK6DLB5MYEE959Q7J/erudite.png Blog - 3 storytelling tricks to tackle the brain's laziness https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1554339731280-NI98WKOZV7CDX1RYZUDF/postmess.png Blog - 3 storytelling tricks to tackle the brain's laziness Figure 1 — No hierarchy https://www.swaystorytelling.com/blog/2019/1/12/this-little-question-changes-everything monthly 0.5 2019-01-16 https://images.squarespace-cdn.com/content/v1/5a7e4c60d55b410667f340c9/1547320435955-68U8D5VVHQHNH4XZSC72/not-seeing.png Blog - 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